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1.媒體來源：

Cinema Blend

2.完整新聞標題:

Valve Explains Why Steam Doesn't Have Ads

Valve解釋為何Steam上沒有廣告

3.完整新聞內文:


    While a lot of digital platforms will feed ads to users without a
    second thought, and most digital distribution platforms are known
    for ads, one service does not have them: Steam. One of Valve's
    staff explains why Steam doesn't have ads.

    很多遊戲平台都會不假思索的附上很多廣告，但Steam上卻沒有

    In an interview with Gamespot, Valve's Erik Johnson explained why
    the digital download service doesn't have ads like its console
    counterparts, PlayStation Network and Xbox Live. The simple gist
    of the matter is that Valve doesn't believe it adds anything of
    value to consumers.

    在Valve人員Johnson的訪談中，其解釋為何Valve並沒有像他在console的對手一樣
    放上很多廣告，單純只是因為：



    When asked if something like a Doritos ad might appear on the
    Steam store, Johnson replied...

    當問及如多利多滋的廣告如果出現在Steam上時，Jonhson答道：


   '' We don't see a case for that ever getting user value, [...] So we
    wouldn't do it. I don't think that those ever work, either. To
    take it a step further, I don't think anybody buys Doritos as a
    result of that.''

    我們並不覺得這樣做對使用者有任何利益...所以我們就不做。況且我也不覺得
    這（廣告）將有任何效果，進步言之，我不覺得有人會因為這個（多利多滋廣告）
    而去買多利多滋。


    According to Johnson, he states that Valve wants to focus on
    long-term relationships and he states that it would be “dumb” to
     go the route of the other service providers who have gamers pay a
     subscription fee and still have to suffer through seeing ads on
    the service periodically.

    Johnson說，Valve想要聚焦在跟顧客的長期關係，如果跟其他平台一樣要求
    年費卻仍然需要不定時的被逼著看廣告，將會是非常愚蠢的。

    Johnson isn't alone in thinking the way he does about ads. Valve's
     Robin Walker concurred with the idea that ads don't help
    customers and that they don't “serve any value to costumers”. It
     is true that there's really no benefit on Steam seeing stuff you
    don't care about. And plain and simple when I start up a service
    to play games the last thing I want to do is sit through seeing
    some pointless ad on the sidebar or in the update menu.

    另一位員工Walker也贊同Johnson，其認為，在Steam看到你根本不在乎的東西是沒有
    意義的，道理很簡單，當我想放鬆打個遊戲而開啟遊戲平台時，我最不想看
    到的就是當我更新時出現毫無意義的廣告。


    The only “ads” gamers will see on Steam is for other games. Now
    those kind of promotional notifications are very welcomed because
    it's always great finding out about new games or learning about
    some new game that's either discounted or available for cheap.




    In fact, Valve's whole goal is to help gamers better discover the
    kind of games they want to play. With more than 1,500 games being
    made available on the SteamOS and with more than 6,000 games in
    the database, it's not a matter of adding more games to the
    library so much as it is helping gamers find the sort of titles
    that interest them.




    Johnson explains to Gamespot that Valve's top priority at the
    moment is improving the algorithms that power the Steam Discovery
    tools. This means that gamers will be able to find the sort of
    indie, AAA, RPG, sports and action games as they see fit.

    Valve現在最優先進行改進的是在Steam搜尋工具中如何運算出如何使玩家找到
    他們會想玩的各種類類型的遊戲像是AAA、RPG等


    Right now the search tools are fairly decent but the discovery
    toolset could still use some improvements. For now, Steam is
    definitely leagues above the competition in terms of its
    selection, variety and prices. Microsoft is slowly playing
    catch-up by including more indie titles after a bit of a debacle
    with the release parity clause from back during the Mattrick era
    of the system, and Sony has been selectively picking a lot of
    high-profile indies to help fill out the ranks on the PlayStation
    store.


    對於引入的遊戲非常挑。


    What's interesting is that Steam offers more games than both the
    Xbox and PlayStation storefronts, but the other two have
    third-party ads while Steam avoids it like the plague.

    有趣的是Steam上的遊戲比上開兩平台都還要多，但是後者卻在Steam忙著閃
    避第三方廣告時放上很多第三方廣告。

4.完整新聞連結 (或短網址):

http://goo.gl/iFCnZE

5.備註:
之前看到有人討論Steam如何使人失心瘋購買後看到了這個新聞...

看來Steam使人消費的功力又要更上一層樓了，周中跟週末特賣已經榨乾我的荷包了啦

"Shut Up!!! and takes my bottle caps"
http://i.imgur.com/1F8gw3T.jpg

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